ABOUT TRACY

Tracy Oats is a brand strategist and copywriter who has developed compelling marketing and communication collateral for prominent clients across a variety of industries, particularly real estate, since 2007. Her work includes insightful positioning and evocative marketing copy for premier residential, hospitality, commercial, and mixed-use properties in the world’s most prestigious and competitive real estate markets. Leading creative agencies, property developers, owners, and brokers have worked with her to market branded developments and one-of-a-kind estates in North America, The Caribbean, Europe, the Middle East, and Asia.

High-profile properties she has worked on include One Williamsburg Wharf by Naftali Group, New York by Gehry, 9 West 57, The Plaza Hotel & Pied a Terre, and One West End by Pelli Clarke Pelli in New York City; 1428 Brickell by Ytech, One Thousand Museum by Zaha Hadid, Residences by Armani/Casa, HYDE Resort & Residences, Auberge Beach Residences & Spa, and Mr. C Residences Coconut Grove by Ignazio and Maggio Cipriani in South Florida; West Hollywood EDITION by Ian Schrager in Los Angeles; Four Seasons Residences in Japan and the Bahamas; and Alaia Belize by Marriott Autograph Collection in Belize. In addition to consumer-directed communications, Tracy develops corporate marketing collateral and investor presentations for the real estate industry.

Tracy also works with other businesses that provide products and services to affluent and sophisticated clients worldwide, including architects, interior designers, and wealth managers.